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With a driver infotainment display, start/stop engine button, and 425 horsepower at your disposal in the new BMW M4, the desire to get behind the wheel of a BMW M model and test its limits has never been more unbridled. And that's just the tip of the iceburg.

Models equipped with M Performance parts provide a superior, high-performance motorsport experience, and specialized components for improved aerodynamics, drivetrain, cockpit, and chassis of your model. . .

Very exciting news to report here today for any of our area drivers who absolutely adore peak automotive performance, but whose life circumstances may make a coupe less than practical. Because for that type of driver, there is an amazing new option to be found within our BMW new model lineup, the 2015 M3 sedan. See it in action below.

As you have seen, the exterior is gorgeously, and uniquely styled in a way that…

The Consumer Electronics Show is coming to an end and with this comes the release of some great new technology. This doesn't just apply to phones and computers, it also pertains to the advancements in the automotive industry.

Present at the show was the BMW i3 ready to show how the electric car would be changing the game and upping the ante. With killer features like automatic parking and collision avoidance, what could make…

Here at Long Beach BMW, we're positively smitten by the charms of our charismatic coupe, the 2015 BMW 2-Series.  And, lest you think we're speaking solely out of personal bias, we encourage you to take a look at the video below.  It seems we're not the only ones showering this pretty pony with praise lately:

This is what the BMW brand is all about, after all: clean, classic styling with an emphasis…

It's that wonderful time of the year when the heartwarming holiday car commercials start hitting the airwaves, and we bet you can't watch this year's slew of touching BMW ads without chocking up. When you put a ravishing BMW vehicle in front of a backdrop of charming holiday tunes and a beautiful family with an unusually adorable child, you can't help but be reeled in hook, line and sinker.

Our favorite…

Already one of our most performance-tuned models, the BMW M4 has been heavily upgraded for 2015, and it has already been drawing some rave reviews in its updated form. Let's have a look at one such review.

Isn't that impressive? And perhaps even more excitingly, this new M4 is also available in a convertible form as well. Equally performance-oriented, the convertible M4 features massive air-intakes on the front, a forward-sloping stance, and of…

Although Halloween is hardly a week behind us, some companies are starting to kick off their holiday advertising. This includes BMW. We're not complaining, of course, since the Bavarian automaker always comes up with some pretty spectacular stuff, and this year is no different.

In this year's trio of spots, we get no shortage of holiday cheer. Our choice ad, however, features Santa Clause himself behind the wheel of an M6 coupe. We…