Gone are the days of attempting to arrive at our destination before dusk. BMW revolutionized head and tail light technology when they demonstrated their Iconic Lights model at the 2015 Consumer Electronics Show in Las Vegas last week. Check out the organic light emitting diodes (OLED) taillights in the clip below and try to tell us that they don't look cool...
Coolness aside, the intelligence behind these designs is what really caught our attention. The ultra-thin OLED taillights are power-efficient and easy to see without reflectors. The laser headlights will operate in correspondence with the car's sensory system. For example, the M4's high beams will kick on automatically when the car exceeds 45 mph and then the light shape and intensity adjust as needed.
Here at Long Beach BMW, we expect this sort of innovation. We invite you to swing by our dealership to check out our new inventory of BMWs that will continue to inspire and keep us asking the question: what's next?