We all have our own unique ways of expressing ourselves, whether you do so by the clothes you wear, the color of your hair, the music you listen to, or how you spend your time away from the office--it all contributes to our sense of self, and the identity we project out into the world.
But for true BMW enthusiasts, the very passion they feel for the German automotive brand might just feel like a part of their unique identities. So BMW came up with a way for your luxury car to truly become an extension of yourself.
It's the BMW Individual Collection, and it quite literally allows bimmer fans to create an ideal driving environment that reflects their wishes. Take a look at the official film for a closer look into what the collection entails: