Print

Management

Click on one of the people below to find out more information.

  •  
  • Michael Rich
    Center Operator/General Manager
    Michael Rich
    562 427 5494

    I would like to welcome you to our BMW family.  We are committed to providing you with the "Ultimate" purchasing experience.  At Long Beach BMW we realize that it is the relationship that lasts the test of time and we look forward to being your BMW center for years to come. 

     

    I have been in the Automobile Business for 23 years. I enjoy the Southern California experience and have lived here for 15 years.  Where else can you surf in the morning and snowboard in the afternoon?  Be on an island in 45 minutes or in the desert in 45 minutes? 

     

    Enjoy every minute, you deserve it.

     

    Mike

  • Stephen Kang
    General Sales Manager
    Stephen Kang
    562 427 5494


    I have lived in Southern California most of my life and have been with BMW for over 16 years and commute from Orange County to Long Beach everyday to come to work.

     

    I have always been a BMW driver and have the passion for the BMW brand and have owned over 21 BMW's in my lifetime.

     

    We strive for excellent customer service here at Long Beach BMW and value your relationship with us for years to come!

     

    We realize the customer is the reason why we are successful and hope to earn your business for your BMW or Mini Cooper in the near future!

     

    Life is too short to drive anything but the "Ultimate Driving Machine"!!!

     

    Stephen

  • Nick Atighi
    Sales Manager
    Nick Atighi
    562 427 5494

    I have been with Long Beach BMW 12 years, and with BMW in general for 17 years. My passion for BMW goes much further back than that, It goes back to my teenage years when my father brought home his first BMW; a 1976 burgundy 528. I remember when my father would travel out of town on his business trips and would trust my brother and me with the keys to the car. I never forgot the sound of that engine on a cold morning, and later on he would give us driving lessons in that same car. As a teenager I was dreaming of driving nothing but a BMW. As a sales manager here at Long Beach BMW I do not think of my job as selling cars, but more as making dreams come true.

  • Brad Kim
    Sales Manager
    Brad Kim
    562 427 5494

    I was born in Seoul, South Korea and imigrated to the United States at an early age. After college I worked in many professions; financial advisor, loan officer, real estate broker and even owned and operated a restaurant bar in Hollywood, but none of these rival the excitement and rewards of selling BMWs.

    As a young child growing up as a car fanatic, I always dreamt of owning and driving a BMW. I guess dreams do come true.

    It is easy being associated with BMW, the best automobiles in world, but what sets our center apart from others is that we value and appreciate the customer first and foremost.

    Away from work I enjoy spending time with my wife and two beautful children and an occasional spirited drive in my BMW.

    BK

  • Alma Pelaez
    Internet/eCommerce Director
    Alma Pelaez
    562-427-5494


  • Mykel Walker
    Pre-Owned Director
    Mykel Walker
    562 427 5494

    I have been working with BMW for over 5 years I have experience as a finance manager, an internet director as well as a BMW new car manager, I have also been recognized for being a  Sonic Automotive OBS elite sales leader 2 years in a row  for Internet sales in BMW. I look forward to helping you and your family and friends make the right decision when finding the car of your dreams. I enjoy working out and working.

  •  
  • Bruce Shipper
    Finance Director
    Bruce Shipper
    562-427-5494


  • Eric Brooks
    General Service Manager
    Eric Brooks
    562 427 5494


  • Chris Crinion
    Parts Manager
    Chris Crinion
    562 427 5494

    19 years ago I began my career with BMW here in Southern California. I arrived at Long Beach BMW in 2011.

     

    Throughout my BMW history, BMW has always stood above the rest with their commitment to producing high quality products and providing a superior customer experience.

     

    I would like to invite you to stop by our parts department for any of your BMW or MINI parts needs and to check out our latest selection of BMW and MINI accessories and lifestyle items. We look forward to seeing you soon!

     

    Chris